Is Email Marketing Still Effective in Today's Digital World?

We often hear different things about email:

Some say, "Email is great!"
Others claim, "Email is no longer useful."
Some even call email "the most addictive thing in the world."
And there's advice on managing your email inbox.

Experts have different views.

#1Expert says that social media is the future and that email marketing is outdated.

#2 Expert says that email marketing is the only tool you need and that it's the best way to do digital marketing.

So, which one of them is right? Well, neither expert is entirely right, but Expert #2 has a point.

I do consider email marketing to be one of the best tools for digital marketing in today’s world as everyone is using an email account and we can choose to whom we should send emails and to which person we shouldn't.

Not like other campaign ads.

It’s like more personalized ads without investing much. Do you guys know 1$ investment in email marketing can yield you 45$?

In this article, we'll talk about email marketing and why it's still important.

The Potential and Importance of Email Marketing

We break down marketing strategies into simple, actionable steps to help your business grow.

Fact #1: Email Marketing Works

Email is 40 times better at getting customers than Facebook or Twitter. This is impressive because Facebook and Twitter are not going to give you the option to select your exact desired person. So, email marketing is very powerful.

Also, you can check the image below, you will be surprised by its returns.

Now I guess you are already in favor of email marketing, thought so.

Why does it work so perfectly? There are two main reasons and a tip regarding that:

We use email for personal and work communication. So, an email from a friend is next to an email from a store you like. This builds trust.

Email allows you to tell longer stories, share videos, and add links. You're not limited to short messages like on Twitter or deciding between photos, videos, or long posts like on Facebook.

Pro Tip:

You can use social media to bring people to your email list through content as well as advertising, where you can build a relationship with them. They are going to be much more impactful customers than others.

You should not use too many links in an email as it will increase your spam rate same goes for images.

Fact #2: Email is Everywhere

Almost everyone uses email. It's a trusted way to receive information. People even prefer getting promotions through email instead of social media.

So, it's okay to sell via email if you do it nicely and keep it relevant.

Tip: Rules and regulations per country are different, for sending emails check out about it before you start with a cold emailing campaign.

Fact #3: Emails Get Noticed

Emails are multiple times more likely to be seen than messages on social media specifically by age group more than 21.

Social media can be overwhelming with a lot of noise and messages. In emails, you have more space to tell your story and make your point.

Fact #4: Email Marketing Makes Money

Email marketing has a huge return on investment (ROI) of 4200% as per my experience I can confirm that it really does.

Compare this to real estate (12%) or the stock market (7%). Email marketing is a great way to make money.

How to Get Started Effectively With Email Marketing

To start with email marketing, you need an email service provider. We recommend using Drip. It's user-friendly and even has a free plan if you're just starting.

You may also need some training on how to write effective emails. You can start with any free course available on the Internet or can contact me from our blog site.

You don't need to be a professional writer to do email marketing you will keep getting better at it with time. Just be yourself, add value, and write from the heart. You can start with three simple emails:

Solve a customer's problem or answer a common question.
Introduce yourself, your business, and your story.
Address another problem, explain it, and show how your product or service can help.

Bonus Tips:

Make sure you read about deliverability.
Spam avoiding facts.
A/B Testing.
Email Subject line effectiveness.
DNS records such as DMARC
Country-specific rules and regulations

There are many facts like these you will come to know when you start email marketing.

Congrats! You're now an email marketer on your way to getting more leads, building better customer relationships, and achieving a 4000% ROI.

Frequently Asked Questions

How to increase my email’s effectiveness?

Simple ways to make your emails more effective are creating compelling subject lines, including CTA at the end, and personalized and easy-to-scan content. This helps in providing value as well as takes less time for your audience to read your emails.

How to keep track of the effectiveness of my emails?

You can track your email’s performance by keeping an eye on its click-through rates, open rates, ROI, Conversion rates as well as forward and sharing rates. You can also take a step ahead by knowing the unsubscribe rate and finding the reasons.

What's the power of Email Marketing?

While email marketing helps in many ways like regularly engaging with audiences, creating more conversions and attracting more audience; some of its main powers are that it is 40 times more effective than any social media platforms or paid ads in terms of conversions. With that, its ROI can reach as high as 4400%.

What to avoid to make my emails more effective?

Content that takes too much time is surely a turn-off. Avoid content that is too long and generic. Also, avoid adding too many links and more than one CTA in an email. Focus on making your content easy to scan and making it actionable.